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Robert’s Sporting Goods

"The Largest Gun Shop in Adams County!"

About Us

Welcome to Robert’s Sporting Goods, a premier gun shop located in Friendship, WI, that has been proudly serving the greater surrounding area since 1980. Specializing in a wide range of firearms and accessories, we offer a gun club experience like no other. Our services include buying and trading guns, expert gun cleaning and repairs, a selection of scopes and tripods, clay targets, ammunition, and high-quality hunting clothes. Whether you're a seasoned hunter or a beginner looking to start your shooting journey, Robert’s Sporting Goods is your one-stop shop for all things firearms and outdoor gear.

Areas Served

What We Offer

Our Specialties include:

We specialize in firearm sales, professional gun cleaning and repairs, gun buying and trading, and offer a wide selection of hunting, fishing, and outdoor gear.

Our Services include:

Gun Cleaning: Keep your firearm in top condition with our professional gun cleaning services. Whether you’re a hunter, sport shooter, or gun collector, regular cleaning ensures safety, reliability, and longevity. We use high-quality tools and products to remove residue, lubricate components, and protect your firearm from corrosion.
Gun Repairs: From minor fixes to more complex issues, our gun repair services are designed to restore your firearm’s performance. Our experienced team can inspect, diagnose, and repair a variety of firearm types. Contact us for details on supported models and turnaround times.
Trade Guns: Looking to upgrade or switch your firearm? We offer gun trade-in services where you can exchange your current firearm toward the purchase of another. Trade-in value is based on condition, brand, and demand. Stop by for an evaluation and explore your options.
Buys Guns: Have a firearm you no longer need? Robert’s Sporting Goods buys guns from individuals. We offer fair market value and a straightforward process. Bring your unloaded firearm and valid ID to the store for an appraisal. All transactions comply with federal and state regulations.

Our Brands include:

Browning Arms Company
Savage Arms
Ruger Firearms
Winchester
Stevens Arms
Ithaca Gun Company
Mossberg
Howa USA
Charter Arms
Taurus USA
Walther Arms
Smith & Wesson
AREX Defense
HK USA
Crimson Trace
Holosun
TipTop-Guns
Leupold
Bulldog Guns
Uncle Mike's
Remington

Our Products include:

Scopes
Tripods
Clay Targets
Hunting Clothing
Black Powder Rifles
Ammunitions
Black Powder
Rifles
Pistols
Handguns

Testimonials

On 12/29/2025 Jim P. had this to say:
This gun shop has a nice amount of inventory. The owner is very knowledgeable and good to talk to. He had to order what I was looking for and gave me a great price on it. So far so good!

On 12/27/2025 Brad Janecek had this to say:
Great knowledge from the owner...and LOTS of inventory! Was a enjoyable experience!!

On 11/28/2025 Connie Marzofka had this to say:
Dennis has the best variety of I have ever seen. He is very knowledgeable and very helpful. Prices are great. I have been a return customer many times and will return many more. Hands down best gun shop ever!!!

On 11/26/2025 Kyle Matusinec had this to say:
Robert help me with a gun problem the on Monday 11/24/25, and got me back up and run.Thank you for taking the time in you busy schedule.

On 11/23/2025 Nicholas Hafenstein had this to say:
Great shop, dude is helpfull, has agood variety of everything. Definatly be back here shopping

Contact Us

Robert’s Sporting Goods
1149 County Rd J Friendship, WI 53934
Phone: (608) 403-1171
Email: dwr19531971@aol.com

Payment Types Accepted

American Express, Discover, MasterCard, Visa, Debit Cards, Credit Cards

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 9:00 AM - 5:00 PM
Tuesday: 9:00 AM - 5:00 PM
Wednesday: 9:00 AM - 5:00 PM
Thursday: 9:00 AM - 5:00 PM
Friday: 9:00 AM - 5:00 PM
Saturday: 9:00 AM - 4:00 PM
Sunday: 9:00 AM - 1:00 PM

News

At Robert’s Sporting Goods, we don’t just sell guns — we live and breathe them. With over 700 firearms, 100,000+ rounds of ammo, and the largest gun shop in Adams County, we’ve got what you need and the knowledge to back it up. Whether you're buying, selling, trading, or just looking for expert advice — we’re your go-to shop.

FAQ

What types of firearms do you sell?

Robert’s Sporting Goods offers a variety of firearms including handguns, rifles, and shotguns. Brands and models may vary, so it's best to visit the store or contact them for current inventory.

Do you sell ammunition?

Yes, they carry a range of ammunition for different calibers and firearm types.

What kind of hunting gear do you carry?

We offer hunting apparel, optics, game calls, and accessories. We also carry archery equipment and fishing gear.

Can I trade in or sell my firearm?

Yes! We Buy, Sell and Trade. Bring your firearm in for a fair estimate or browse our stock.

Gun Cleaning Basics

⌖Does Robert’s Sporting Goods offer professional gun cleaning?
»Yes! Robert’s Sporting Goods provides professional gun cleaning services to help maintain your firearm’s performance, safety, and longevity.

⌖How often should I clean my firearm?
»Clean your firearm after every use, especially after target practice, hunting, or exposure to moisture and dust. Regular cleaning prevents buildup and corrosion.

⌖Can I damage my gun by cleaning it incorrectly?
»Yes. Using the wrong tools or excessive force can scratch or damage components. Always follow the manufacturer’s instructions and use quality cleaning products.

⌖What are the signs that my gun needs cleaning?
Common signs include:
»Difficulty cycling rounds
»Reduced accuracy
»Visible residue or grime
»Unusual sounds or resistance during operation