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Robert’s Sporting Goods

About Us

Welcome to Robert’s Sporting Goods, a premier gun shop located in Friendship, WI, that has been proudly serving the greater surrounding area since 1980. Specializing in a wide range of firearms and accessories, we offer a gun club experience like no other. Our services include buying and trading guns, expert gun cleaning and repairs, a selection of scopes and tripods, clay targets, ammunition, and high-quality hunting clothes. Whether you're a seasoned hunter or a beginner looking to start your shooting journey, Robert’s Sporting Goods is your one-stop shop for all things firearms and outdoor gear.

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Areas Served

Friendship, WI | Adams, WI | Nekoosa, WI | Wisconsin Rapids, WI | Wisconsin Dells, WI | Coloma, WI | Rome, WI | Mauston, WI

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What We Offer

Our Services include:

• Gun Cleaning
• Gun Repairs
• Trade Guns
• Buys Guns

Our Brands include:

• Browning Arms Company
• Savage Arms
• Ruger Firearms
• Winchester
• Stevens Arms
• Ithaca Gun Company
• Mossberg
• Howa USA
• Charter Arms
• Taurus USA
• Walther Arms
• Smith & Wesson
• AREX Defense
• HK USA
• Crimson Trace
• Holosun
• TipTop-Guns
• Leupold
• Bulldog Guns
• Uncle Mike's
• Remington

Our Products include:

• Scopes
• Tripods
• Clay Targets
• Hunting Clothing
• Black Powder Rifles
• Ammunitions
• Black Powder
• Rifles
• Pistols
• Handguns

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Testimonials

On 7/24/2025 Chris Muschler had this to say:
Nice little shop has a good selection of firearms.

On 3/24/2025 Bob Forevermore Wilkerson had this to say:
Honest straight shooter

On 3/10/2025 Tom Kraemer had this to say:
Very friendly owner with great service and you can always find something that you’re interested in their prices are fair and eat very easy to work with

On 6/1/2024 Shawna Wildes (Kiwi) had this to say:
He was very helpful with my niece today who purchased a gun from him. He answered all of her questions without making her feel like she was stupid for asking them since this was her first time purchasing a gun after getting her concealed carry license. Honestly if I ever go to purchase a gun I will go to him for all of my purchases just from that experience alone.

On 6/1/2024 Tyasha Hansen had this to say:
Upon walking into Robert’s, I felt very welcomed. He took the time to truly answer all of my questions and explain everything I asked. You can tell he is more than just a sales person, he genuinely cares that your needs are met while thinking of purchasing from him. I will definitely recommend this shop and come here in the future. Thank you for the excellent service, providing knowledge, and great prices!

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Contact Us

Robert’s Sporting Goods
1149 County Rd J Friendship, WI 53934
Phone: (608) 403-1171
Email: dwr19531971@aol.com

Payment Types Accepted

American Express, Discover, MasterCard, Visa, Cash, Debit Cards, Credit Cards

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 9:00 AM - 5:00 PM
Tuesday: 9:00 AM - 5:00 PM
Wednesday: 9:00 AM - 5:00 PM
Thursday: 9:00 AM - 5:00 PM
Friday: 9:00 AM - 5:00 PM
Saturday: 9:00 AM - 4:00 PM
Sunday: 9:00 AM - 1:00 PM

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